Claude Motion Prompts
Anthropic's advice fits in one sentence: say who will watch, where it will play, and how long it should be. These templates turn that into prompts you can paste.
The Claude Motion prompt formula
Anthropic's help article reduces good Claude Motion prompting to three facts and an attachment. Every template below is built on them:
Who
will watch it
Where
it will play
How long
roughly
Attach
your own content
Leave any of these out and Claude Motion has to guess what you meant. It usually guesses "general audience, full screen, as long as it takes", which is how you end up with a minute-long clip of centred text on a gradient.
Six Claude Motion prompt templates
Quarterly report → all-hands explainer
- Who
- All employees, mixed familiarity with finance
- Where
- Shared screen at a company meeting
- Length
- 30 seconds
Turn the attached Q3 report into a 30-second Claude Motion explainer for our all-hands. The audience is the whole company, most of whom do not read financial reports, and it will play full-screen in a meeting room. Pick the three numbers that matter most, show one per scene with large type, and end on a single sentence about what it means for next quarter. Keep text to a minimum.
Animated board-deck chart
- Who
- Board members
- Where
- Embedded in a slide, played once
- Length
- 8–10 seconds
Use Claude Motion to animate the attached revenue chart for a board deck. Bars should build in one quarter at a time, left to right, with the value appearing above each bar as it lands. Highlight the latest quarter in our brand colour. No title animation and no background motion — it sits inside a slide.
Customer onboarding walkthrough
- Who
- New customers on day one
- Where
- Help centre page and welcome email
- Length
- 45 seconds
Make a Claude Motion walkthrough of our three setup steps for brand-new customers, using the attached screenshots. Show one step per scene, zoom into the relevant part of each screenshot, and add a short caption for each step. It will be watched on laptops and phones, so captions must stay readable at small sizes. About 45 seconds.
Pricing comparison
- Who
- Prospects comparing plans
- Where
- Pricing page, autoplay muted
- Length
- 15 seconds
Create a Claude Motion animation comparing our three pricing tiers from the attached table. Reveal features row by row, ticking each tier as it qualifies, and finish with all three columns visible. It autoplays muted on a pricing page, so it must make sense with no sound and loop cleanly.
Launch announcement teaser
- Who
- Existing users on social
- Where
- Square video on LinkedIn and X
- Length
- 20 seconds
Build a 20-second Claude Motion teaser for our feature launch, square format, for LinkedIn and X. Use the attached logo and the three benefit lines in the brief. Kinetic text, one benefit per beat, brand colours only, and end with the launch date. Avoid centred text on a gradient.
Metric update for Slack
- Who
- Internal team
- Where
- Posted in a Slack channel
- Length
- 10 seconds
Use Claude Motion to turn this week's numbers in the attached sheet into a 10-second update for our team Slack. Show the headline metric counting up to its value, then the change versus last week in green or red. It will be watched small and silently, so one idea per frame.
Claude Motion edit prompts
The first Claude Motion cut is rarely the last. Claude Motion edits work best when each request names one scene and one change. The first two below are Anthropic's own examples; the rest follow the same pattern.
- "Slow down the second scene."
- "Change the Q3 number to 18%."
- "Hold the final frame for two seconds longer."
- "Make the captions larger — this will be watched on phones."
- "Replace the gradient background with our brand navy."
- "Cut the third scene entirely and shorten the total to 20 seconds."
- "Stagger the bars so each one lands after the previous number appears."
- "Use the attached font for every heading."
Why Claude Motion output looks generic — and the fix
The most common complaint about code-built video from Claude is sameness: centred headline, soft gradient, fade between every scene. It happens because nothing in the prompt rules it out. Claude Motion fills the gaps with safe defaults.
Three additions fix most generic Claude Motion output. Name what to avoid ("no gradients, no centred titles"). Attach real brand assets — logo, font, a screenshot of your site — so Claude Motion has something specific to match. And describe the motion itself, not just the content: "numbers count up", "bars build left to right", "each line slides in from the left". Claude Motion is very good at following motion instructions and rarely invents interesting ones unprompted.
These templates work the same way outside Claude Motion. Paste a Claude Motion template into Claude on Pro or Max and ask for an animated artifact instead, or into Claude Code with Remotion or HyperFrames installed. The brief is the portable part.
Adapting Claude Motion prompts to your situation
Treat each Claude Motion template as a skeleton. Swap the audience, the placement and the length first — those three lines change the output more than anything else in the prompt. A Claude Motion brief for a board audience should drop to two or three numbers; the same brief for an internal team can carry five.
Then decide how the clip will be watched. Muted autoplay means every idea has to read without sound, so ask Claude Motion for captions and larger type. Shared-screen playback means you can rely on a presenter talking over it and keep text minimal. Phone viewing means fewer elements per frame, full stop.
Length is the lever people forget. Claude Motion will happily fill whatever time you allow. Asking for 20 seconds instead of 45 forces it to prioritise, and the shorter cut is almost always the better one. You can always ask Claude Motion to extend a scene later.
Keep a prompt file for anything you make repeatedly. A weekly metrics clip, a monthly release recap, a standard onboarding walkthrough — once a Claude Motion brief works, reuse it word for word with new attachments. Consistency across a series is easier to get from an identical brief than from memory.